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Legends Behind the Craft

Dec 1, 2022

Bill Wilson is the CEO of Wilson Creek Winery, located in the heart of Temecula Wine Country. The family business started in 1996 and now owns 90 acres and sells over 75,000 cases of wine each year. It also welcomes more than 1,500 visitors every weekend.

Aside from leading Wilson Creek Winery, Bill serves on several Temecula Valley boards sharing his experiences, such as the 20/20 vision, the Temecula Valley Visitors Bureau, the Temecula Valley Winegrowers Association, and the Temecula Valley Water Board.

In this episode with Bill Wilson

How can you launch a winery in a city when people do not even know it exists? It may seem impossible, but there are many ways to make it happen.

It's one thing to bring a portion of your money to put up a business, but it's an even bolder move to invest every penny your family has to launch a winery. You must go to great lengths to make it work, and today's guest proves how he succeeded and thrived in an unmapped city.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks welcomes Bill Wilson, CEO of Wilson Creek Winery, as he talks about how this family-owned business started over two decades ago. Bill also shares the challenges they faced, the story of the famous almond champagne, and how the pandemic helped them.