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Legends Behind the Craft

Aug 11, 2022

Byron Hoffman is the Co-CEO and Chief Creative Officer at Offset Partners, a wine commerce, technology, and brand design company. Prior to Offset, he was the Founder and Creative Director at Hoffman & Co.

Julia Weinberg is the VP of Commerce Strategy at Offset, the leading choice for allocated wineries and high-touch...


Aug 4, 2022

Alejandro Russo is the CEO and Founder of Candela, a Miami-based producer of exotic spiced rums. As CEO, he uses his entrepreneurial and leadership backgrounds to create Candela’s brand, which is well-recognized for making the Dominican Republic’s legendary native drink a household name. Alejandro founded his first...


Jul 28, 2022

Julie Kuhlken, PhD is the Owner and CEO of Pedernales Cellars, a winery specializing in Texas-grown Spanish and Rhone-style wines. As a well-versed professional in the wine industry, she has earned the Level III award from the Wine and Spirits Education Trust and has served as President of The Texas Hill Country...


Jul 21, 2022

Jason Bushong is the Owner of Bushong Vintage Company, a winery and tasting room. He entered the wine industry as an Intern at Fieldbrook Winery and has worked in several different American Viticultural Areas (AVA) in California. With over 20 years of winemaking experience, Jason opened his company in 2017.

In this...


Jul 14, 2022

Jena Domingue is the Vice President of Talent, Culture, and Sales at WineDirect, a leading provider of direct-to-consumer (DTC) solutions for wineries. At WineDirect, Jena leads the client success teams across e-commerce and fulfillment and has also been responsible for fulfillment sales growth of over $50 million...