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Legends Behind the Craft

Jun 6, 2023

Jill Osur, a visionary and luminary in the spheres of political fundraising, the Special Olympics, and entrepreneurship, derives inspiration from her athletic background and unwavering dedication to empowering women. As the founder and CEO of Teneral Cellars, Jill employs her leadership prowess honed through her former tenure as a UC Berkeley softball player to surmount challenges and shape her distinctive style. Driven by a profound desire to elevate women and instigate profound transformation, Jill's guiding principles have steered her path, propelling her from a shrewd political fundraiser to a marketing maven at Special Olympics Northern California and Nevada and ultimately leading her to forge her entrepreneurial journey.

Jill's indomitable spirit has fostered the birth of various consumer product enterprises and ventures that embody the ethos of "doing well by doing good." Previously, as the co-founder and director of a prominent winery group based in California, Jill took the bold step of establishing Teneral Cellars, a groundbreaking digital winery, in the year 2020. Teneral Cellars epitomizes Jill's conviction that wine can serve as a conduit for transformation, becoming a catalyst for gender parity and social justice, not only within the wine industry but also within the fabric of our broader culture.


Here’s a glimpse of what you’ll learn: 

  • Jill Osur is the founder and CEO of Teneral Cellars

  • Jill is an avid consumer and has wanted to be in the wine industry since college

  • She puts conversation starters on the back of every bottle to open conversations and guide people to take tangible actions

  • Fighting for women’s fundamental human rights should not be a political issue

  • Teneral Cellars is owned and operated by women, with vendors and suppliers that are women and minority-owned businesses

  • She aims to create real conversations about real issues

  • Introducing Women’s Health Collection labels to emphasize the importance of women’s health in communities

  • Teneral Cellars’ wines are sustainably farmed and use a women-owned technology called “Tastry” to test 248 million pallets

  • Utilizing corporate wine experiences, event marketing, and corporate gifting to get the brand out

  • The brand resonates across all age groups, but women 54 to early 60s are the top consumers

  • She advises listeners to listen to your gut and be true to yourself


In this episode with Jill Osur

In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars.

Jill shares why it’s important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

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