Oct 20, 2022
Jenifer Freebairn is the Vice President of Marketing and Sales at Lasseter Family Winery. She’s also the Co-founder of Wow and Flutter Winery, leading the team with her husband, John.
Jenifer spent most of her life composing, recording, and performing music. She also spent several years in restaurant service and management prior to joining the wine industry.
Writing for a winery is like writing a song. You need to tune into what matters and understand what captivates your audience. So how do you connect with people and be successful in the wine industry?
Knowing the message your brand is sending out to the public is crucial. Whether you are a long-standing winery or a newer one, there will always be something about your brand worth telling. This unique story will set you apart from the rest, make people remember you, and eventually draw them to your brand.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Jenifer Freebairn, Co-founder of Wow and Flutter Winery, to talk about the secret to building a successful brand in the wine industry. Jenifer gives advice to wine writers in crafting their stories and explains how wineries can recraft their branding to stay relevant.