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Legends Behind the Craft

Jan 19, 2023

Diana Hawkins is the Owner and General Manager of Pope Valley Winery. She earned her agricultural business degree from CSU, Chico and moved back to Pope Valley, where she started as an Office Assistant at Pope Valley Winery. Today, Diana handles all of the winery's day-to-day management. Aside from leading the team, she also serves as a member of Eakle Vineyard Management and General Manager for Eakle Construction and Trucking.

In this episode with Diana Hawkins

How do you develop a winery and take it to the next level?

For Diana Hawkins, the solution was cultivating what grows well based on the unique climate of Pope Valley. Instead of fighting Mother Nature, Diana and the Pope Valley Winery team highlight the terroir of the region in order to bring one-of-a-kind, boutique wines to consumers. 

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Diana Hawkins, Owner and General Manager of Pope Valley Winery. Diana shares what it's like owning a winery in Napa's last frontier. She also gives her advice to other small wineries and highlights the importance of listening to your customers.