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Legends Behind the Craft

Jan 26, 2023

Alex Andrawes is the Founder and Executive Chairman of Personal Wine. He founded this wine-based technology company to focus on mass customization of wine and liquor for gifting and branding. Aside from Personal Wine, Alex is also the Founder of Chem ID and Estate Wine Brokers and is the author of the book Investing In Fine Wine.

In this episode with Alex Andrawes

What challenges do companies face when they start to offer personalized products? What steps do they take to solve these concerns?

From trademarks to engraving errors to other customization challenges, there are plenty of difficulties that companies may face when digging into personalized products. However, with some innovation, excellent customer service skills, and advice from this week’s guest, companies and beverage connoisseurs alike can successfully invest in personalized products. 

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Alex Andrawes, Founder and Executive Chairman of Personal Wine. Alex talks about the growth of personalization in the wine industry over the years, how Personal Wine develops product personalization, and how he solves the problems that come along with it.