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Legends Behind the Craft

Dec 21, 2023

Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's President and CEO, McDonald's commitment to excellence and innovation sets his premium product apart in a competitive market.


Here’s a glimpse of what you’ll learn: 

  • Explore the story behind Pasmosa Sangria's inception and the journey to create a sangria that breaks the mold, boasting a robust flavor that doesn't dilute on ice

  • Delve into the use of quality Spanish varietals like Tempranillo and Garnache

  • Uncover the staggering financial breakdown of the profit potential for bars and restaurants that choose Pasmosa Sangria over DIY alternatives

  • Explore insights into importing premium sangria from Spain and Pasmosa Sangria's retail pricing

  • Explore the distinct flavor profiles of Pasmosa Sangria's red, rosé, and white varieties

  • Learn about Pasmosa Sangria's white label program

  • Examine the changing perception of bag-in-box wine and its positive impact on reducing waste

  • Gain insights into Pasmosa Sangria's seamless supply chain

  • Discover how Pasmosa Sangria emerges as the profitable and authentic alternative for wineries


In this episode with Eamon McDonald

Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa's sangria, a concoction that defies convention with its shockingly unique qualities. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa's success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program's flexibility and the changing perceptions of bag-in-box wine. Whether you're a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

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