Preview Mode Links will not work in preview mode

Legends Behind the Craft

Oct 26, 2023

Philip James is the Founder and CEO of Firstleaf, one of the largest wineries in the US, directly serving hundreds of thousands of consumers with wines from around the world. With over $500 million in online sales to his name, he's an entrepreneur known for combining technology, consumer insights, and the expertise of world-class winemakers. He has also helmed successful ventures like Lot18 and Snooth, earning awards and recognition. With graduate degrees from Oxford and Columbia University, he's not just a business leader but also a sought-after guest speaker at prestigious institutions.


Here’s a glimpse of what you’ll learn:

  • Philip introduces Firstleaf as a unique wine company that combines import, winemaking, and personalization

  • Firstleaf's wine personalization quiz, exploring its evolution from past wine quizzes

  • Philip elaborates on Firstleaf's approach to categorizing users into clusters based on their feedback, creating a unique wine selection for each individual

  • Philip shares insights into Firstleaf's fulfillment process

  • The conversation shifts to the role of technology in Firstleaf

  • Philip reflects on the common misconception that wine appreciation requires memorization

  • The discussion touches on Firstleaf's classification as a Consumer Packaged Goods (CPG) or technology company

  • The conversation explores wine subscription services in other countries

  • Philip shares valuable advice for aspiring entrepreneurs in the wine industry, emphasizing the importance of leveraging technology


In this episode with Philip James

Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you're curious about wine, tech, and entrepreneurship, this podcast is a must-listen.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit or email us at to schedule a strategy call.