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Legends Behind the Craft

Nov 2, 2023

Howard Marx is the Founder and CEO of Vinvinea, a global B2B enterprise at the forefront of reshaping the wine industry. His visionary leadership has catalyzed a transformation by providing wineries, distributors, and retailers with cutting-edge digital solutions that enhance profitability and redefine product positioning and sales strategies. As Founder and CEO, Howard spearheads multinational, cross-functional teams, dedicated to driving customer sales growth, harnessing the power of digital innovations, and fostering consistent expansion of the firm's customer base and year-over-year revenue.


Here’s a glimpse of what you’ll learn: 

  • Howard introduces the revamped Vinvinea platform and highlights a significant development related to a new EU regulation set to take effect on December 8th

  • Howard explains the details of the new EU regulation, and how Vinvinea's platform plays a crucial role in compliance

  • Step into the world of QR codes for wine labeling

  • Understand Vinvinea's pricing plans and their unique 30-day free trial

  • Howard explains how QR codes in labels can help consumers, like putting  translations for various languages and complying with EU requirements

  • The conversation moves to feedback from EU wineries

  • Howard discusses the alternative of physical label compliance and highlights the benefits of using QR codes

  • Explore the possibility of dual labeling in regions like the U.S. and the evolving landscape of wine bottle labeling worldwide

  • Howard discusses the challenges Vinvinea faced and the decisions they had to make to rapidly roll out their innovative solution


In this episode with Howard Marx

Join us as we dive into the intricacies of the new EU wine labeling regulations with Howard Marx, Founder, and CEO of Vinvinea. Learn about the groundbreaking changes in the industry, including the detailed requirements of the new EU regulation effective from December 8th. Discover how Vinvinea's innovative solutions, like unique QR codes for wine bottles, are revolutionizing the way wineries comply with these regulations. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Howard Marx, Founder and CEO of Vinvinea. Howard shares insights on the challenges faced and decisions made to implement this system swiftly and efficiently. Get an exclusive peek into the future of wine labeling, exploring options, feedback from the industry, and the seamless user experience provided by Vinvinea's cutting-edge technology.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

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