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Legends Behind the Craft

Nov 23, 2023

Meet Jeff Gillis, the Founder and CEO of Winelikes. With an MBA in entrepreneurship and a background in hospitality, Jeff brings a unique blend of expertise to the wine community. Winelikes is his brainchild, a social media app designed to engage wine novices in a friendly, community-driven space.


Here’s a glimpse of what you’ll learn: 

  • Discover the inspiration behind Winelikes and how it aims to be your friendly wine companion

  • Gain insights into the process of creating, producing, and launching an app

  • Uncover the strategies employed to build a social media platform when there's no user base on day one

  • Explore the onboarding experience and taste profile creation 

  • Understand the technology behind predicting user preferences and how it enhances the app's consumer experience

  • Learn about the monetization strategy, partnerships with wineries, and potential collaborations with other businesses

  • Explore the analytics and insights available to businesses using Winelikes

  • Learn about Winelikes' plan to maintain credibility through verification and community moderation

  • Jeff discusses the roadmap for incorporating hospitality into the app experience

  • Jeff shares tips on managing a family, a job, and entrepreneurial ventures

  • Uncover the lessons learned and adaptations made during the tech life cycle of the app


In this episode with Jeff Gillis

Join us as we explore Winelikes, the revolutionary and unique social media app dedicated entirely to the world of wine.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Jeff Gillis, Founder and CEO of Winelikes. Jeff shares the inspiration behind creating a platform that is so convenient and interactive, it would feel like a friend recommending that perfect bottle of wine to you. Discover the challenges of developing an app, the art of building a community from scratch, and the innovative taste profiling that sets Winelikes apart. Jeff also unveils the roadmap for e-commerce integration, insights for businesses, and the exciting future of infusing hospitality into the Winelikes experience. Whether you're a wine lover, tech enthusiast, or aspiring entrepreneur, this episode offers a sip of wisdom and a glimpse into the evolving Winelikes.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

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