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Legends Behind the Craft

Nov 30, 2023

Meet Rachel Svoboda, the trailblazing founder of Lynxx Spirits, known for pioneering the first-ever bourbon crafted by an all-female team. With a background in running a successful marketing company, Rachel's journey into the liquor business began during a bike ride with her father, sparking the idea to create a bourbon tailored for women. Her vision led her to assemble a team of talented female experts, from master blenders to distillers, setting Lynxx Bourbon apart when it comes to taste and innovation. Today, Rachel Svoboda stands at the forefront of reshaping perceptions in the spirits industry, challenging stereotypes, and bringing a unique and refined experience to bourbon enthusiasts.


Here’s a glimpse of what you’ll learn: 

  • Discover the story behind the first-ever bourbon crafted by an all-female team

  • Learn the differences between launching a service-based business and a groundbreaking product

  • Explore the unique taste profile and barrel choices designed for a sophisticated unwind

  • Addressing misconceptions about bourbon, gluten, and the distillation process

  • Rachel shares insights on the importance of accolades in the competitive spirits industry

  • Breaking the news of Rachel Svoboda's decision to sell Lynxx Spirits

  • Navigating the double-edged sword of marketing expertise and the Lynxx Spirits Owners' Club

  • Rachel predicts the evolution of the bourbon category and envisions a Lynxx clear bourbon

  • A glimpse into Rachel's agency, Sunday Brunch, and its unique angle in helping spirit brands thrive


In this episode with Rachel Svoboda

Join us for an exclusive conversation with Rachel Svoboda of Lynxx, breaking barriers as the force behind the first bourbon crafted entirely by an all-female team. Rachel shares the inspiring journey of transition from a successful marketing career to venturing into the intricate world of bourbon creation.  

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Rachel Svoboda, Founder of Lynxx Spirits. Discover the unique taste profile designed for a feminine palate, the surprising truths about gluten in spirits, and the untold story behind Lynxx Bourbon's distinctive growth. In a special announcement, Rachel unveils her plans for the future of Lynxx Spirits. Explore the Lynxx Spirits Owners' Club and get a sneak peek into Rachel's thoughts on the future of the bourbon category. From the explosion of micro-distilleries to her vision for a clear bourbon. It's a spirited episode filled with revelations, misperceptions, and the artistry of crafting an award-winning bourbon brand.