Oct 8, 2021
Yuan Ji is the Founder and CEO of Erstwhile Mezcal, a company focused on building family values. Yuan had built a successful career practicing law as an Antitrust Attorney for Wilson Sonsini Goodrich and Rosati before her passion for Mezcal alcohol and her drive to leave the world a better place shifted her career goals.
Yuan graduated with a Bachelor of Arts in Mathematics and Economics from Washington University in St. Louis and shortly after earned her Master of Science degree. She attended Yale Law School to earn her Doctor of Law degree.
How can the distillation process showcase and scale a brand? Can you successfully educate and market mezcal?
Using different agave plant varietals, Yuan Ji creates an assembly of excellent and exceptional flavors for finely crafted mezcal. The distillation process of her experienced producers brings delicate and individual tastes to the mezcal industry. Yuan introduces consumers to an educational look at the distillation process to scale her brand by showing how to cultivate mezcal from plant to bottle.
In this special tastings episode of Legends Behind the Craft, Drew Hendricks sits down with Yuan Ji, the Founder and CEO of Erstwhile Mezcal, to discuss virtual mezcal tastings and the flavorful personalities of agave. Yuan goes through brewing an assembly of flavors, how she’s cultivating a strong female presence in the mezcal industry, and the versatility of producers.