Jul 1, 2021
Mike Provance is the CEO of 3x3, a marketing technology company focused on modernizing the ways beverage alcohol brands sell to shoppers. Mike has a vast career in technology and software and has held many executive roles. He was previously the Managing Director of Growth Kinetics Inc., the COO of OneMind Health, and the VP of Viaken Systems, Inc. among others.
Mike was also an Assistant Professor of Entrepreneurship and Innovation at Old Dominion University and a Visiting Professor at the University of Richmond.
Are you a craft distillery looking to branch into the e-commerce space? How can you get started selling online? Why does customer personalization matter when buying alcohol? Mike Provance knows.
Mike Provance is the CEO of 3x3, a marketing technology company focused on modernizing the ways beverage alcohol brands sell to shoppers. He has an extensive career in technology, software, and the beverage alcohol space and is revolutionizing the e-commerce customer experience each day. He’s here to explain the ins and outs of online beverage shopping and why alcohol companies — both big and small — should dive into e-commerce.
In this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the CEO of 3x3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!