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Legends Behind the Craft

Oct 14, 2021

Lawrence Cisneros is the CEO and Co-founder of DRNXMYTH, the world’s first line of fresh bottled cocktails. He is a legally-trained entrepreneur shaping the cocktail beverage industry and focused on empowering brands. Lawrence began a career in law, working for Espiral Technologies De México as a Business Development Legal Advisor and as a Judicial Extern for The Los Angeles Superior Court.

Lawrence graduated with a Bachelor of Arts in International Security and Conflict Resolution. He continued to USC Gould School of Law to earn his Juris Doctor in Law, Entrepreneurship, and Real Estate Development.

In this episode with Lawrence Cisneros

How can a brand produce a high-quality alcohol product and make it more convenient for consumers? Are you looking to combine authenticity with cocktails?

Lawrence Cisneros is bringing the bartender to you. He is a pioneer in the mixable craft cocktail industry, delivering fresh and clean ingredients combined with spirits, bitters, and liqueurs. He is here to share his story and give you an in-depth look at distributing his cocktail creations. 

In this episode of Legends Behind the Craft, Drew Hendricks has a conversation with Lawrence Cisneros, CEO and Co-founder of DRNXMYTH, about successfully delivering a mixable cocktail to consumers. They discuss solving the problem of marketing and distributing a mixable drink, engagement through packaging, and empowering authentic brands. You don’t want to miss this refreshing episode.