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Legends Behind the Craft

Apr 1, 2021

Duncan Alney is the Founder and CEO of Firebelly Marketing, a globally ranked social media marketing agency. Duncan specializes in mission-driven food, beverage, and beauty brands, and he uses social media to help them become more likable and profitable. Firebelly Marketing received Sprout Social’s Cultivate Award and was ranked as one of the Top 10 social media agencies by Clutch

Duncan is also the host of The Firebelly Social Show, a podcast that features food and beverage brands on a mission to make the world better. 

In this episode…

Social media is a great tool for your company to engage with customers, but are you utilizing the various platforms correctly? When you focus your website around social media, you could actually be driving prospective customers away from your business. So, how can you gain a strong social media presence without drawing away from your company’s services?

Marketing expert Duncan Alney has been in the industry for over 20 years, and he’s here to share his expert tips on making social media work for you and your brand. According to Duncan, there are no industry secrets: it’s all about being honest, vulnerable, and transparent with your community. In doing so, your audience will trust the brand and its values and become long-term customers for your business.

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.