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Legends Behind the Craft

Oct 12, 2023

Arnaud Fabre, Founder and General Manager at Benom, was born into a family of winegrowers in Bordeaux, France. Although immersed in winemaking, his passion lay in the business and sales side of the wine industry. Arnaud studied at INSEEC University of Bordeaux before venturing to the United States with his brother, Guillaume Fabre, to explore wine production.

During their American adventure, Arnaud met Chloe Asseo from L'Aventure, a pivotal moment in his life. In 2015, he and Guillaume founded Benom, a brand that brought a touch of French expertise to Paso Robles.


Here’s a glimpse of what you’ll learn: 

  • Arnaud shares the story behind Benom Wines, revealing the inspiration for the name and the brand's beginnings

  • He discusses the distinctions in marketing wine between France and the US

  • He discusses the significance of the wine-tasting experience, particularly at the higher caliber level

  • Explore the unique location of Benom's tasting room in Tin City, Paso Robles

  • Arnaud delves into the collaborative spirit of Paso Robles and shares his vision for the region's growth as it expands

  • We delve into Benom's vineyards and the process of creating their distinctive wine blends.

  • Arnaud explains how Benom distinguishes itself in a crowded wine market

  • Arnaud shares his insights on the challenges of dealing with rising prices in the wine industry, from supply chain issues to pricing strategies

  • Learn about the exciting events hosted by Benom Wines, with a special focus on their remarkable food pairings

  • Arnaud juggles multiple ventures, and he sheds light on how he manages his busy schedule


In this episode with Arnaud Fabre

We sit down with Arnaud Fabre of Benom Wines, as he shares the captivating story of Benom, its French influence, and the unique charm of Paso Robles. Discover the secrets behind Benom's name and the nuances of marketing wines in the US compared to France. Arnaud reveals the art of creating exceptional wine-tasting experiences and the importance of knowledgeable staff. Explore the enchanting Tin City in Paso Robles and the sense of community it brings to winemaking. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Arnaud Fabre, Founder and General Manager at Benom Wines. Dive into Arnaud's vision for Paso Robles' growth and learn about Benom's distinctive wines and marketing strategies. We also discuss the challenges of pricing and the magic of wine and food pairings.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

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