Jun 2, 2022
Barry Waitte is a Vintner and Proprietor at Tamber Bey Vineyards and the President of the Board Of Directors at Oakville Winegrowers. He began his career in the tech industry, working for Apple and AOL in sales before his passion for the wine beverage industry took hold. Previously, Barry was the Chairman of the Board for Structural Integrity Associates, and he earned his degree in business from California Polytechnic State University-San Luis Obispo.
Where can a winery turn for guidance on environmental, financial, or business challenges? When it comes to lending a helping hand, Barry Waitte says other winemakers are there to elevate, expand, and lift up one another. How else can you grow your brand in a saturated market?
Barry firmly believes you need to position yourself early on for success. By having a complete and cohesive plan, you’re ahead of the game when it’s time to sell. Barry is passionate about helping and taking care of his consumers, and his standard of care translates across all levels. Today, he is here to share learning experiences to help you cultivate success.
In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Barry Waitte, Vintner and Proprietor at Tamber Bey Vineyards, to discuss the dedication and parallel between horses, wine, and curating a sustainable brand. Barry talks about the importance of camaraderie in the wine industry, translating value and passion into all levels of winemaking, and best practices in the industry.