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Legends Behind the Craft

Oct 28, 2021

Lawrence Francis is the host of Interpreting Wine, a drinks trade podcast. He has spoken to 171 winemakers, 20 Masters of Wine, 43 international sommeliers, and 43 key importers since beginning his journey in 2017. Lawrence has perfected the craft of communicating key stories and messages from wine brands across borders. He has been a notable speaker at the Wine2Wine Conference in 2019, 2020, and 2021.

He attended the London Metropolitan University for a degree in Psychology and earned his Master’s in Psychology from City University of London.

In this episode with Lawrence Francis

How can you use media platforms to promote your brand and wine when connecting with your target audience? What steps can you take to create connections and stand out in the wine-making world?

According to Lawrence Francis, by sharing a story that resonates with people, you will attract your target audience. It can be overwhelming as a winemaker, but sharing stories of authenticity on digital media can make the maximum impact. Want to learn more?

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Lawrence Francis, host of the Interpreting Wine podcast. Together, they discuss the evolution of the podcast landscape, the importance of digital storytelling, and how wineries can communicate to consumers and build relationships across media platforms. Plus, Lawrence shares free resources to launch and elevate your social outreach!