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Legends Behind the Craft

Nov 4, 2021

Joe Fattorini, also known as Obi Wine Kenobi, is the Managing Director of Trade at Pix, a digital platform connecting people with wine they love. He is an award-winning wine marketer, having won both the IWSC Wine Communicator of the Year Award and IWC Personality of the Year, and has two decades of experience as a critically-acclaimed writer and broadcaster, and is a presenter in The Wine Show.

Joe began his career in academia. He earned his Bachelor of Arts in Hotel and Hospitality Management from the University of Strathclyde and is one of the few that holds a Master of Philosophy, The Relationship Between Food and Religion. He is the author of Managing Wine and Wine Sales (Tourism and Hospitality Management Series) which is used in schools today.

In this episode with Joe Fattorini

When you’ve had a long day and need to unwind, or you’re searching for that delicious wine you had on vacation, where can you find retailers at your fingertips and wine in your area?

Joe Fattorini has traveled across the globe and is leading the caravan in bringing wine lovers and wine sellers together on one platform. Joe understands the people behind the wine — the behaviors of the consumer and market. But how do you turn shoppers into buyers?

On this episode of the Legends Behind the Craft podcast, Drew Hendricks and critically-acclaimed writer, broadcaster, and Managing Director of Trade at Pix, Joe Fattorini discuss the journey of discovering new wines and consumer behavior. They discuss the cross-cultural differences of the wine industry, funneling ideas into a digital platform, and unique ways to connect small wineries and retailers with consumers.