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Legends Behind the Craft

Aug 26, 2021

Blake Hershey is the Founder and CEO of Sippd, an AI-powered plugin and app that helps users discover their new favorite wines using Taste Match technology. Blake has a background in the aerospace and technology industries, working at companies including NASA and JPL. He founded Sippd in 2019 after previously holding the title of Chief Innovation Officer at MORI Associates.

In this episode with Blake Hershey...

Picture this: you’re out to dinner with a group of friends. The waiter brings over the wine list, and nobody knows where to start. Don’t you wish there was a way to get recommendations from that wine list straight from an app? You’re in luck, because Blake Hershey created just that.

Blake was working in the technology industry when his fiancé mentioned her wish for an app that told her which wine to choose. He dropped everything and founded Sippd, an AI-powered platform that uses Taste Match technology to become your personal sommelier. He’s here to tell you all about it and recommend some delicious wine in the process.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!