Dec 29, 2022
Steve Fredricks is the President of Turrentine Brokerage, a company dedicated to helping California wine businesses by supplying accurate information about supply trends, providing win-win negotiations, and assisting many of the state's leading grape growers in marketing.
Steve began working as a wholesale wine dealer for Turrentine Brokerage in 1991. Over the years, he has distinguished himself as an expert in bulk wine and grape sales, market cycles, and long-term partnerships. Now, he’s in charge of all Turrentine Brokerage activities, as well as Turrentine's foreign partnerships and strategic partnerships in France, Italy, Spain, Australia, Chile, and Argentina.
How has the wine industry changed over the years? What issues do wineries face today, and what steps can be taken to overcome them?
Many wineries have become more professional and achieved substantial growth over time. Automation and technology make transactions and business operations more efficient, and they also played a pivotal role in mitigating the pandemic’s effects. Steve Fredricks shares his observation of the industry and the future he sees in the winemaking process.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Steve Fredricks, President of Turrentine Brokerage, as they talk about the evolution of the wine industry. Steve also shares his thoughts on the supply chain issues wineries face and what he hopes to see in the industry in the coming years.