Sep 1, 2022
Tomas Crowe is the Co-founder and President of Dezo, the world's first canned superfruit cocktail. During his time at Tulane University in New Orleans, Louisiana, Tomas first realized that there was a serious need for healthier drinking options. He shared this idea with his then fraternity brother, Tim Demirjian. Tim introduced Tomas to Marc Kessler who also had an interest in creating healthier cocktails. The three started experimenting in Tim and Marc’s kitchen in LA, and the rest is history.
Today, Tomas handles the digital marketing initiatives and production for Dezo. Tim focuses on marketing, fundraising, and strategic partnerships, while Marc concentrates on account relations and strategic partnerships with entertainment groups.
Spirits and alcoholic beverages are popular aspects of parties and social gatherings. People drink to celebrate and have fun, but often wake up to terrible headaches and hangovers. What if there was a way to have fun nights out without sacrificing productive weekends?
Tomas Crowe and his friends Tim Demirjian and Marc Kessler faced this exact problem during their college years. After graduation, the three reunited to craft something that didn't exist yet: ready-to-drink superfruit cocktails with electrolytes and no added sugar or preservatives.
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Tomas Crowe, the Co-founder and President of Dezo. Tomas shares the story of how he and his Co-founders came up with the idea and launched their rapid-growing business of a healthier alcohol option. From experimenting in a kitchen apartment in LA, Tomas talks about how they managed to get funding, find a distribution network, secure shelf placements, and ship Dezo products to 20+ states today.