Aug 5, 2021
Stephan Martinez is the Owner of Trysk Print Solutions, a company that specializes in labels for wine and gourmet food. He started the business in 2008, bringing his experience from his position as Sales Manager at Richmark Label. Along with his time as a bartender, he has an eye for the art of spirits packing. Trysk utilizes the newest printing methods and design innovations for brands of any size.
Rob Griswold has worked as Trysk’s Marketing Director since 2016. He was first introduced to the wine industry through a class on the political economy of wine. This led him to take the role of Sales Manager at Corliss Estates and Tranche Cellars. Before his time at Trysk, he worked at Investco Financial Corporation and as an Account Manager at Cake Central Media Corp.
In last week's episode, Erica Harrop came on to explain the art of glassware in wine bottles. This week, the topic of presentation gets even more specific, as Stephan Martinez and Rob Griswold dive into the operations of the label industry.
The design of a quality label can further elevate the experience of the drink. It bears the logo of the brand, is the main point of contact, and signifies the quality of the contents. It may be a small detail, but the label can add so much to the first impression. As with every step of the process, there are experts who know how to take it to the next level. Now, those very experts share their techniques with you.
Drew Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.