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Legends Behind the Craft

Aug 17, 2023

Dr. Henry Barham is a leading ENT Physician specializing in sinus surgery and the Chief Medical & Scientific Officer at Phenomune. As the Chief Science Officer and co-founder of TASTR, Dr. Barham is no stranger to scientific innovation. However, this same expertise also founded VinoTastr, where he discovered the science behind choosing wine that will best suit your palate. Blending scientific acumen with a passion for wine, Dr. Barham navigates the intriguing intersection of sensory exploration and oenology, reshaping how we appreciate wine.


Here’s a glimpse of what you’ll learn: 

  • Dr. Barham explains the technology behind VinoTastr and the inspiration that led him to create this innovative product

  • Discover what led Dr. Barham to explore the wine side of the technology and the insights gained from studying people's taste profiles

  • Find out the personalized wine tasting tests conducted by VinoTastr

  • The vision for VinoTastr's future and the possibility of partnerships with wineries

  • Explore how the technology could potentially be adapted for spirits

  • Insights into VinoTastr's current development stage and progress

  • Dr. Barham's personal motivations for driving innovation and pushing the boundaries of wine tasting

  • Dr. Barham’s insights into his entrepreneurial journey and reflections on things he might have done differently

  • Effective strategies that have contributed to VinoTastr's successful entry into the industry


In this episode with Henry Barham

We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we’ll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr's development and how they're revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr's success, the art of forging industry partnerships, and the driving force that keeps innovation alive.


Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

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