Sep 9, 2021
Taylor Foxman is the Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel, one of the largest privately-held cannabis companies in the United States. She has experience working with Pernod Ricard — she helped launch their Jameson Black Barrel — and 70 global-wide spirit brands.
Taylor graduated from Boston University with a Bachelor of Science in Communication, Public Relations, and Art History. She is an official member of the Rolling Stone Culture Council and a board member of Vin Social.
Allocation of time and money is often overlooked — but crucial — for a craft brand. Luckily, by using strategic marketing tools, you can engage and create budget-friendly storytelling communications to be a leader in the industry.
Taylor Foxman knows how to effectively build a brand without costing you too much — but still providing you with an added benefit. She is a pioneer in combining the cannabis and alcohol industries. Taylor understands the mindset of an entrepreneur and is taking the horse by the reins to build and scale businesses by portraying the authenticity of your brand.
In the episode of Legends Behind the Craft, Drew Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!