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Legends Behind the Craft

Dec 16, 2021

Michael Houlihan is the Co-founder of the world’s largest and most recognizable wine brand, Barefoot Wines. He is the Co-founder of Business Audio Theatre, an innovative and adaptive audio theatre company bridging the gap between plays and audiobooks. Michael and his partner, Bonnie Harvey, are keynote speakers, entrepreneurial consultants, and New York Times best-selling Authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People.

Michael leads workshops, training, and is a regular contributor to The Business Journals (43 cities), Entrepreneur, Forbes, Inc., and others. He lives in the wine country with Bonnie, and together they help other entrepreneurs and Fortune 500 companies increase sales, profitability, and brand equity.

In this episode with Michael Houlihan

Are you an innovative wine producer wondering how your brand can become a household name? When launching a new brand, what can you do to establish a positive reputation while bringing the consumers something affordable?

For Michael Houlihan, the drive behind Barefoot Wine was bringing powerful flavor at an approachable cost for the consumer to devour. From humble beginnings, Michael and Bonnie Harvey put in the work and hours. By seeking guidance from top industry leaders on their rise to success, they were able to scale the Barefoot brand through innovative and creative marketing techniques — by bringing together a brand with the community. Today, Michael is here to share his first-hand tale of getting his brand to the masses.

Listen to this episode of Legends Behind the Craft featuring Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theatre, as he shares his vivid and inspiring journey into the alcohol beverage industry with Drew Hendricks and Dr. Jeremy Weisz. Michael talks about his beginnings as a pioneer in the wine industry, leveraging and linking innovative marketing techniques, and suggestions to help entrepreneurs succeed in today’s market.