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Legends Behind the Craft

Dec 23, 2021

James Keane is the Chief Product Officer at TAPPTEK, a cutting-edge beverage performance tracker. He is a startup advisor, entrepreneur, and is experienced in product innovation and mobile application design and development. He has assembled and led teams for Parenting Solutions, LLC, Anheuser-Busch InBev, MetLife, and Accenture. James has been a founding member of CMTx BioTech and Airfoil Corp. 

Jamie Robinson is the Founder and CEO of TAPPTEK. He has over 25 years of experience in the sports and entertainment industry. He is a Founding Board Member and Secretary at Tory Burch Foundation and Chair of Programming Philly Chapter at The Explorers Club since 2014. He was the architect behind The Fanatics Consumer Partnership and creator of national programs with Dunkin Donuts, McDonald’s, Dr. Pepper, and MillerCoors.

In this episode with James Keane and Jamie Robinson

Are you pouring money down the drain based on inaccurate premise data from your brewery or distillery? Understanding consumer purchase behavior and its connection to on-tap beverages have been lost — until now. 

James Keane and Jamie Robinson saw a gap in the market and created TAPPTEK to fill the void. They recognized the need to forecast better production and dispensary habits. Through their tool, brands have instant access to data that will minimize loss and provide better service to consumers in the beverage industry. 

In the episode of Legends Behind the Craft, Drew Hendricks is joined by James Keane and Jamie Robinson of TAPPTEK to discuss bringing premise data technology to on-tap beverage dispensers. Together, they discuss the innovation behind their invention, how to collect and interpret data to help brands scale, and the importance of being a company for the customer.