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Legends Behind the Craft

Apr 29, 2021

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency. He is skilled in social media marketing, direct response marketing, sales, professional services, management, and business development. Marty has over 18 years of experience using social media strategies to recruit and build online marketing businesses.

At Bad Rhino, Marty leads operations and sales strategies as well as client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer is Not Enough and the host of the Taps and Tees podcast.

In this episode:

When you first start your business, developing your own marketing strategies may seem like a simple option. However, as your business starts to grow, you don’t want a DIY marketing approach to stop you in your tracks. So, how do you invest in your marketing strategies to reach your desired audience? What steps can you and your company take right now to create a next-level marketing approach?

According to Marty McDonald, if you want to scale your business, you need to delegate work to experts in the field. Even if your company has a small budget, starting out with limited investments can help your business at your local level and beyond. For Marty, one of the most important aspects of success is planning ahead in your marketing strategy. 

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Marty McDonald, Co-founder and CEO of Bad Rhino, to talk about marketing tips for your business. Marty discusses how to guide social media conversations towards sales, why you should schedule content and build your email list, and how to begin planning the next phase of your marketing approach. Stay tuned!