Jun 30, 2022
Shari and Garen Staglin are the CEOs and Co-owners of Staglin Family Vineyard, which is founded on the motto “great wines for great causes.” They purchased Rutherford Bench Estates in 1985 after spending many years learning about wine together. Since farming their vineyard during that time, Shari and Garen have donated and raised more than $1 billion to support charities, including their main cause, One Mind, whose mission is to foster healthy brains for all.
Are you a vineyard owner struggling to achieve personal satisfaction with your brand? Are you searching for ways to make a greater impact on your consumers and community as a whole?
Consider getting involved with a nonprofit. When you position your brand at the forefront of a campaign to advocate for an influential cause, you’re more likely to drive revenue and scale your brand. And, by donating a portion of the proceeds to charity, you can ensure that you make a lasting impression on your consumers.
Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they sit down with Shari and Garen Staglin of Staglin Family Vineyard to discuss making an impact with your wine brand. Together, Shari and Garen share their three-pronged strategy for charity work, how Staglin Family Vineyard serves as a platform for their nonprofit events, and the Staglin Family mission.