Jan 27, 2022
Hilary Cocalis is the Founder and Chief Go-Getter of Sipwell Wine Co., a premium canned wine brand, and she’s a Strategy Consultant for Bex Brands, where she primarily helps beverage clients align their marketing strategies. She is a fourth-generation entrepreneur and has more than a decade of experience working in the marketing space for both beverage brands and agencies — helping Ballast Point grow into a national beer brand, which was ultimately acquired for one billion dollars by Constellation Brands.
She graduated from Harvard University with a degree in African and African-American studies, Harvard Business School of Executive Education in their Constellation Brands Executive Development Program, and went on to earn her master’s in specialized journalism from the University of Southern California.
Is your developing alcohol beverage brand struggling to gain traction in the market? How do you connect with your consumer and showcase the value of your drink?
Hilary Cocalis is a pioneer in the wine industry and is remodeling the wine beverage industry to bring her innovative, fresh, and sustainable canned wine to your doorstep. She has experience marketing brands and knows that consumer knowledge is vital for a brand to be seen and succeed in today’s market.
Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Hilary Cocalis, Founder and Chief Go-Getter at Sipwell Wine Co., to talk about delivering fresh, carbonated canned wine with unparalleled taste. Hilary shares why it is crucial to understand your target audience, the canning process of wine, and marketing mistakes to avoid as a beverage brand.