Mar 2, 2023
Clay Mauritson is the sixth generation in a family of grape growers and is the Owner and Founder of Mauritson Wines. Born and raised in the Dry Creek Valley, Clay was destined for the wine business. He graduated from the University of Oregon in 1997 with a degree in business administration, focusing on marketing with a minor in economics. Equipped with his degree, Clay came back to Sonoma County to officially enter the wine industry.
How do you create an iconic brand that can persist for generations? For Clay Mauritson, the answer is identifying your winery’s distinct characteristics and imparting this into every bottle sold.
However, building a renowned brand is easier said than done. Clay suggests you begin by knowing your purpose, conveying it to the public, and telling a unique story about your brand.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Clay Mauritson, Founder and Owner of Mauritson Wines, as he talks about the value of family and community for the brand. Clay also shares the winery’s secret for compelling storytelling that yields lasting connections.