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Legends Behind the Craft

Feb 23, 2023

Howard Marx is the Founder and CEO of Vinvinea. He founded this global B2B business to disrupt the wine industry by enabling wineries, distributors, and retailers to generate greater profits through innovative digital solutions, empowering firms on their product’s positioning and sales.

In these roles, Howard leads global and cross-functional teams focused on customer sales growth, leverages digital solutions, and increases the firm’s customer base and year-over-year revenue.

In this episode with Howard Marx

How does a company build a massive database of 100,000 importers and distributors from scratch? 

Today's guest, Howard Marx, talks about how Vinvinea established a system that connects producers and suppliers. It is proud to have grown its list of partners to 100,000 since launching half a decade ago. 

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Howard Marx, Founder and CEO of Vinvinea. Howard talks about how the idea for Vinvinea came about in 2016. He also shares what it was like when they transitioned from physical to virtual trade shows during the pandemic and where he sees the industry going in the future.